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Joe Chia's Fall/Winter Lookbook Was Lensed by Photographer Zhong Lin

 - Jan 25, 2018
References: joechia &
Joe Chia's newest selection of apparel was recently presented in a stylized Fall/Winter 2018 lookbook. The unconventional and minimalist fashion label has long been known for the unique imagery that it uses to promote the inspiration behind the designs that it promotes, and this latest lookbook is no exception.

As the garments that are presented in the lookbook exclusively make use of monochrome color palettes in neutral hues like brown, beige and black, Joe Chia provides some stark contrast by painting the models that wear the pieces bright green. The dewy green skin of the models makes them look like martians, a characteristic that's only enhanced by the large hoods and baggy silhouettes that mark the apparel.

Image Credit: Joe Chia