Soft, delicate and altogether beautiful, the photographs of Jody Rogac are a work of art. The British native connects to both her subjects and choice settings with a level of intimacy and familiarity that is both comfortable and intriguing to the eye. With her focuses in portraiture, editorial and fashion photography, her approach is unconventional as she dares to try new things with every snap of the lens. Moving from deserted farmlands to barren bedrooms and lush forests, her settings are just as inviting as her models.
Rogac, who currently resides in Brooklyn, was selected as one of PDN's 30 emerging photographers to watch in 2011, and I coudn't agree more, as each shot evokes raw emotion and invites viewers into an incredible story. Her bio quite accurately reads, "with an unintrusive and unassuming approach, she explores the subtleties in human nature, representing people as they are."
Key Themes Behind This Trend
- Unconventional Portraiture
- An opportunity for companies to explore creative, non-traditional approaches to portraiture in advertising and branding.
- Intimate Photography
- An opportunity for photography businesses to market the appeal of intimate photographs to clients, such as for weddings or engagement shoots.
- Emotionally Charged Photography
- An opportunity for businesses to leverage the emotional impact of photography in advertising and branding campaigns.
Where This Applies
- Advertising
- An opportunity for advertising agencies to incorporate unconventional portraiture to make their clients' campaigns stand out.
- Wedding Photography
- An opportunity for wedding photographers to emphasize the appeal of intimate photography to attract potential clients.
- Brand Marketing
- An opportunity for businesses to utilise emotionally charged photography to create impactful and memorable branding campaigns.
