The JK Sweatshirt is "Just Kidding" About the Calvin Klein Logo

 - Feb 26, 2015
References: petalsandpeacocks & shop.nylon
The JK sweatshirt by Petals and Peacocks is a hilarious mash-up of designer branding and Internet culture. JK, short for "Just Kidding" in Internet lingo, is emblazoned across the front of the sweater in the style of the Calvin Klein logo.

The exclusivity of designer brands has been tempered by the egalitarian spirit of the Internet. This type of accessibility allows Internet-goers the ability and freedom to mix and match elements from their favorite brands, creating unique, one-of-a-kind looks inspired by designer fare.

Even if you don't have the funds to buy a genuine Calvin Klein sweater, you could replicate the look, and even add a cheeky spin to it, with a garment like this JK sweatshirt, which blends an appreciation of the brand in question (CK) with humor and self-awareness.