Best-selling soju brand JINRO launched JINRO Tonic Water specifically so that the carbonated mixer could be combined with its soju. In terms of taste, this product is said to be slightly on the sweeter side for tonic water and it boasts freshness and fruitiness with a kick from ginger.
By design, this tonic water pairs perfectly with JINRO’s Chamisul Fresh soju. Unlike the classic gin and tonic that usually calls for a 1:4 or 1:3 ratio of gin to tonic, the brand recommends 1:1 for soju to tonic.
Other than soju, this tonic water could be used for making all sorts of cocktails that call for tonic water. As the popularity of soju expands beyond South Korea, consumers are embracing its versatility and incorporating it into a wide range of cocktails and social gatherings.
What's Driving This Trend
- Soju-specific Mixers
- The rise of soju's popularity presents an opportunity for companies to introduce mixers specifically formulated for it.
- Asian-inspired Cocktails
- As consumers embrace the versatility of soju, there is potential for the creation of cocktails that draw on Asian flavors and ingredients.
- Flavorful Tonic Waters
- With consumers looking for new and interesting mixers, there is a growing demand for tonic waters with unique and fruity flavors.
Who This Affects Most
- Alcohol and Beverage
- Companies in the alcohol and beverage industry can introduce new products like soju-specific mixers to tap into the growing market of soju consumers.
- Hospitality and Nightlife
- Hotels, bars, and restaurants can incorporate soju into their cocktail menus, offering unique and flavorful drinks.
- Food and Beverage Retail
- With the demand for soju and mixers increasing, retailers can expand their offerings to include a wider range of international ingredients and products like soju and JINRO Tonic Water.
