The Jil Sander SS11 Catalog Goes Back to Basics

 - Jun 24, 2011
References: spiroshalaris &
I love that the Jil Sander SS11 lookbook seems to go back to its roots. By that I am referring to the fact that these designs began as simple fashion illustrations. By seeing the actual pieces on these sketched models makes one think about the process it took for them to get produced.

Stunningly drawn by London-based illustrator Spiros Halaris, the Jil Sander SS11 lookbook brings the focus to what really matters: the clothes and the style. By forgoing elaborate sets and idealized models, women are encouraged to appreciate the fashion for what it really is as well as appreciate what each item may mean to them.

The Jil Sander SS11 collection itself is fun, feminine and full of flowing fabrics, striped patterns and pops of bright colors.