There is a Hitchcock-like vibe to the Jil Sander Spring 2012 campaign that will inspire as many shivers as it does stylishly vintage wardrobes. Influenced by the classic '40s silhouettes of the label's spring 2012 collection, this ad campaign chooses a more mysterious theme in place of the typical glamorous Hollywood or housewife one.
The Jil Sander Spring 2012 campaign was shot by fashion photographer Willy Vanderperre. Comprised of both color and monotone shots, these four print ads are definitely a tribute to the film noir era. Each one relies heavily on dark shadows to convey a sense of suspense that works to add more anticipation to the release of this line.
Starring models Natasha Poly and Daria Strokous, the Jil Sander Spring 2012 campaign was styled by Olivier Rizzo.