Jijibaba is a new fashion label from Spanish designer Jaime Hayon and British designer Jasper Morrison. The brand is set to launch at the London Dover Street Market retailer, and it will include 38 menswear items designed by the two founders.
The first collection is called 'Items 1-38', and they show the differences between Hayon and Morrison. Hayon, on the one hand, opts for bright patterns and bold graphics, while Morrison employs a "super-normal" style that's simple and understated.
Though Jijibaba is currently a twosome, the designers expect to expand the roster as they introduce new clothing. The menswear will be designed to reflect the personal tastes and styles of the various collaborators tapped for the brand.