A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.
The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.
Key Themes Behind This Trend
- Casual Looks for Fall
- Opportunity for retailers to offer relaxed and comfortable fashion options for the fall season.
- Western-inspired Fashion
- Chance for designers to incorporate western-inspired elements into their collections for a trendy and unique look.
- Parisian Chic
- Potential for brands to create fashion pieces that capture the timeless elegance and sophistication of Parisian style.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to showcase and promote their fall collections through in-store ads and campaigns.
- Fashion Photography
- Chance for photographers to showcase their skills in capturing the essence of casual and trendy looks for fall fashion campaigns.
- Design and Manufacturing
- Potential for designers and manufacturers to create and produce fashion pieces that reflect the western and Parisian chic trends for the upcoming fall season.
