The New Fall In-Store Ads Starring Jessica Stam for H&M
Marissa Liu — October 28, 2009 — Fashion
References: hm & fashiongonerogue
A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.
The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.
The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.
Trend Themes
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Casual Looks for Fall — Opportunity for retailers to offer relaxed and comfortable fashion options for the fall season.
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Western-inspired Fashion — Chance for designers to incorporate western-inspired elements into their collections for a trendy and unique look.
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Parisian Chic — Potential for brands to create fashion pieces that capture the timeless elegance and sophistication of Parisian style.
Industry Implications
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Fashion Retail — Opportunity for fashion retailers to showcase and promote their fall collections through in-store ads and campaigns.
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Fashion Photography — Chance for photographers to showcase their skills in capturing the essence of casual and trendy looks for fall fashion campaigns.
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Design and Manufacturing — Potential for designers and manufacturers to create and produce fashion pieces that reflect the western and Parisian chic trends for the upcoming fall season.
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