The New Fall In-Store Ads Starring Jessica Stam for H&M

 - Oct 28, 2009
References: hm & fashiongonerogue
A new fall campaign stars Canadian supermodel Jessica Stam for H&M. Andrea Sjödin’s color and black and white photographs will appear in all H&M stores and showcase many casual looks that can be achieved using H&M’s Fall collection.

The Jessica Stam for H&M campaign was styled by Robert Rydberg who dressed the blond babe in relaxed looks and a lot of denim. The campaign has a slight western feel with a little Parisian chic such as a beret, sweater dress and puffy leopard print jacket thrown in the mix.