Dripping Rainbow Wall Art

Jessica Kerbawy Melts Crayons Creatively

Who says crayons are for kids? Definitely not Jessica Kerbawy.

Jessica Kerbawy is a Michigan-based artist who has an endless imagination. For several years now, the young artist has found her muse in a childhood box of crayons. Jessica creates crayon wall art that is truly out of this world; she melts the crayons and lets the wax drip down the canvas. She aligns the colors so that they appear as a gradient; the piece may start with dark purples at one end and end up as piercing yellows at the other.

These textural crayon rainbows by Jessica Kerbawy will color any room with wonder.

Implications - Consumers are bombarded by images constantly in their society, causing them to become desensitized to their messages. These consumers seek images in advertisements that engage them with their atypical designs and rare-material construction.

Crayon Art
Crayon art becoming a popular trend in home decor.
Unique Materials
The use of rare materials becoming a trend in product design.
Engaging Advertisements
Advertisements using atypical designs to engage consumers.

Where This Applies

Home Decor
Opportunities for disruptive innovation in the home decor industry with new products such as crayon art.
Art and Design
New trends in art and design using unconventional materials.
Advertising
Opportunities for disruptive innovation in advertising with new, engaging designs.
SCORE
6.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 97%
Freshness 8%

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