'Jess, Meet Ken' is an online dating site that is made up of guys who have been put into the system by being recommended by women.
Since the entire dating site is based upon guys that are all pre-approved by another woman, it offers several features that other dating sites just can't. Some of the winning features of 'Jess, Meet Ken' includes that it puts women in control and most importantly, the guys won't be creeps.
The premise of 'Jess, Meet Ken' came from the real life story of how the founders, Jess and Ken Deckinger met through a friend. Right now, the site is still in beta mode, but women can gain early access to it by posting one of their guy friends on the site.
Key Themes Behind This Trend
- Friend-recommended Dating
- The trend of friend-recommended dating sites provides a more trusted and curated experience for users.
- Empowering Women in Dating
- The trend of women-centric dating platforms creates a safer and more enjoyable environment for female users.
- Beta-mode Dating Sites
- The trend of dating apps in beta mode allows early adopters to participate in the platform's development and shape its features.
Where This Applies
- Online Dating
- Disruptive innovation opportunities in the online dating industry include implementing friend-recommended matching algorithms and prioritizing user safety.
- Social Networking
- Disruptive innovation opportunities in the social networking industry include building women-centric platforms that prioritize privacy and respect.
- Software Development
- Disruptive innovation opportunities in the software development industry include creating beta-mode dating apps that involve users in the platform's testing and feedback process.
