In the Jennifer Aniston 'smartwater' ad, the former 'Friends' star looks super fit. Looking way younger than her 41-year-old self, the regular exercise and yoga has definitely done her well. Even in workout gear, the actress is camera-ready and manages to sell the brand with ease, simply by holding the smartwater bottle.
Check out the abtastic Jennifer Aniston smartwater ad in the featured gallery.
Implications - The eco movement has redefined how consumers think about their relationship to the planet, but also to themselves. Customers are making more healthy lifestyle choices that include eating properly and exercising regularly. Companies creating campaigns with fit contemporary icons will reflect this desire back to consumers and have the opportunity to forge a connection based on those values.