Like a mashup between 'The Addams Family' and 'The Tennenbaums,' the Jenni Kayne Winter 2013 video campaign is morbidly quirky. It revolves around the mass murder of a wealthy and stylish family. Yet not everything is what it seems. While a team of crime scene investigators wearing all-white jumpsuits and armed with cameras begin to explore and document their deaths, something strange happens.
Basically, everyone comes back to life mid-way through the Jenni Kayne Winter 2013 video campaign and begin to interact and dance eccentrically. Directed by Ace Norton with direction of photography by Isaac Bauman, the short film engages people with an impossible narrative and fancy clothes perfect for those special holiday gatherings. Hopefully people won't suffer the same disturbing end as this unfortunate family.
Key Themes Behind This Trend
- Morbid Fashion
- Exploring the fusion of dark and quirky fashion trends to create unique and engaging content.
- Immersive Narratives
- Innovative storytelling techniques that captivate the audience and blur the lines between real and fictional.
- Fashion Parody
- Creating satirical content that blends humor with fashion, ultimately creating a distinct brand personality.
Where This Applies
- Fashion and Apparel
- Using experimental and unconventional concepts to bring character and personality to fashion campaigns.
- Film and Entertainment
- Exploring new ways of immersive storytelling to captivate audiences through video campaigns.
- Digital Media and Marketing
- Incorporating satirical content into brand marketing campaigns to create a unique, shareable and memorable message.
