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Vlogger-Branded Beauty Collections

The New ColourPop Collection is Created by Vlogger Jenn Im

— May 6, 2016 — Fashion
Fans of online beauty tutorials are sure to be excited about the news that ColourPop will be teaming up with popular vlogger Jenn Im. Known for her fashion musings and beauty tutorials, the Los Angeles-based vlogger has amassed a following of more than one and half million YouTube subscribers. Now Im is lending her talents to ColourPop in the form of a brand new cosmetics collection.

The Jenn Im X ColourPop collection has been dubbed 'Jenn Ne Sais Quoi' and it will be available as of May 26th. The collection will consist of four new Super Shock Shadow shades and three new lip products, including a lip pen and a liquid lipstick. While no official images have been released by ColourPop, the brand has posted images on social media that reveal eyeshadows in gorgeous metallics and a lip stain in an orangey red hue.

The latest ColourPop collection is part of a new wave of collaborations between brands and influential vloggers who have cultivated a substantial online following.
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