Fans of online beauty tutorials are sure to be excited about the news that ColourPop will be teaming up with popular vlogger Jenn Im. Known for her fashion musings and beauty tutorials, the Los Angeles-based vlogger has amassed a following of more than one and half million YouTube subscribers. Now Im is lending her talents to ColourPop in the form of a brand new cosmetics collection.
The Jenn Im X ColourPop collection has been dubbed 'Jenn Ne Sais Quoi' and it will be available as of May 26th. The collection will consist of four new Super Shock Shadow shades and three new lip products, including a lip pen and a liquid lipstick. While no official images have been released by ColourPop, the brand has posted images on social media that reveal eyeshadows in gorgeous metallics and a lip stain in an orangey red hue.
The latest ColourPop collection is part of a new wave of collaborations between brands and influential vloggers who have cultivated a substantial online following.
What's Driving This Trend
- Vlogger-branded Beauty Collections
- More brands will collaborate with influential vloggers to release new makeup lines.
- Social Media Marketing
- Beauty brands have started to leverage social media influencers to reach new customers and gain credibility.
- E-commerce Innovations
- Companies are developing more engaging online shopping experiences, incorporating user-generated content and influencer marketing.
Who This Affects Most
- Cosmetics
- Cosmetic companies have started collaborating with online influencers to launch new collections and generate buzz.
- E-commerce
- E-commerce platforms are increasingly partnering with social media personalities to attract younger audiences and increase activity on their websites.
- Digital Marketing
- The rise of influencer marketing on social media has created new opportunities for digital marketing agencies and social media platforms.
