Popping Jelly Soaps

The Hiruan-dama Soap Balls are Packaged inside Mini Balloons

Miyabi Cosmetics sells these unusual jelly soaps called Hiruan-dama that come packaged inside tiny little balloons that consumers are instructed to pop before the soap can be used. These Hiruan-dama soaps offer consumers conventional products in an unusual, yet exciting, new form.

The colorful Hiruan-dama soaps are packaged inside little balloons that consumers have to burst with a toothpick in order to get at the soap ball hidden inside. The soaps are made from a jelly material that is incredibly luscious and soft to the touch thanks to an ingredient known as hyaluronic acid that has moisture-increasing properties. The soaps come in eight different colors and scents including a yellow lemongrass, peach orange, pink rose, violet lavender and an auburn tea tree.

Popping Jelly Soaps
The trend of using jelly soaps packaged inside mini balloons offers a unique and interactive bathing experience.
Unconventional Packaging
The trend of packaging products inside balloons provides an exciting and unexpected way to engage customers.
Moisture-increasing Ingredients
The trend of incorporating hyaluronic acid into soap products offers enhanced moisturizing benefits for consumers.

Industries Being Reshaped

Beauty and Personal Care
The beauty and personal care industry can explore the potential of creating innovative and interactive bath products using unconventional packaging.
Novelty Gift
The novelty gift industry can leverage the trend of popping jelly soaps packaged inside mini balloons to offer unique and memorable gift options.
Soap Manufacturing
The soap manufacturing industry can capitalize on the trend of incorporating moisture-increasing ingredients like hyaluronic acid to create premium and value-added products.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 47%
Freshness 8%

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