FCA Canada and Canstruction Inc. celebrated Canada Day this past week by creating a replica of a Jeep Wrangler constructed entirely of canned food items. This full-scale Jeep Wrangler replica was created to raise awareness of national hunger.
With 4,500 cans and a team of teens, this creative project took a total of 12 hours to complete. The publicity stunt aimed to generate donations to support the Greater Vancouver Food Bank Society. All of the donations obtained will provide 3,120 meals that will benefit the Food Bank Society.
With the success of this charitable stunt the team also created a social media presence that encouraged people to come check out the Jeep and donate. They created an associated hashtag called '#JeepCANselfie' to help spread the word.