Vibrant Empowering SS Collections

PrettyLittleThing Launches the Jayda Wayda Edit Capsule

PrettyLittleThing launches the Jayda Wayda Edit for Spring/Summer 2022. Jayda Cheaves, the PrettyLittleThing brand ambassador, is showcasing the season's latest styles and silhouettes with powerful prints and vibrant colors. The range is ideal for those looking to harness some boss-girl energy or for an exhilarating night on the town.

The collection features vibrant colors like green, pink, orange, blue, and purple to help consumers express themselves through clothing. Some featured items include the Pink Chekcherboard Micro Mini Skirt, the Orange Faux Leather Straight Leg Pants, the Hot Pink Rib Multi Cut Out Dress, and the Blue Split Hem Detail Slinky Halterneck. Each item is designed to showcase individuality and harness the excitement of summer energy.

Image Credit: PrettyLittleThing

Bold Color Designs
There is an opportunity for fashion designers to create striking and daring designs with exciting color combinations.
Personalized Fashion
Technology can be utilized to create personalized fashion items based on consumer preferences, including colors, prints, and silhouettes.
Sustainable Fashion
Brands can focus on creating eco-friendly and biodegradable clothing items to help reduce waste and environmental impact.

Where This Applies

Fashion
There is an opportunity for fashion designers to create new designs and collections based on the latest color trends, silhouettes, and styles.
Technology
Technology companies can develop platforms that allow consumers to create personalized fashion items and try them on virtually before purchasing.
Sustainability
Sustainable fashion brands and retailers can focus on creating eco-friendly and biodegradable clothing items to help reduce waste and environmental impact.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 18%
Freshness 12%