Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

New Model for Music Sales

Jay-Z & Live Nation's Roc Nation

— April 2, 2008 — Pop Culture
Jay-Z and Live Nation are in talks to collaborate on Roc Nation, what The New York Times called "Breaking News." If you consider the future of the music industry important, listen up!

"In a move that reflects the anarchy sweeping the music business, the superstar rapper Jay-Z is on the verge of closing a $150 million deal with the concert giant Live Nation that rivals the biggest music contracts ever awarded," the NY Times reported.

The rapper, whose real name is Shawn Carter, would leave his current label, Def Jam for the new package that would not only handle his recordings and tours, but finance his personal entertainment venture.

“I've turned into the Rolling Stones of hip-hop,” Jay-Z said recently.

The music industry is a tough one to be in now, as its future is uncertain. With just about everyone downloading online, CD sales are plummeting, fast. It's all about live music now, and artists like Madonna, U2 and the Osbournes think Live Nation could be their saving grace.

So why would Live Nation invest in Jay-Z after his last album didn't do so well? Well, it's because of his entrepreneurial success on projects like his Rocawear line and his 40/40 nightclubs.

"As part of the arrangement, Live Nation would finance the start-up of a venture that would be an umbrella for his outside projects, which are expected to include his own label, music publishing, and talent consulting and managing," the New York Times says. "Live Nation is expected to contribute $5 million a year in overhead for five years, with another $25 million available to finance Jay-Z's acquisitions or investments, according to people in the music industry briefed on the agreement. The venture, to be called Roc Nation, will split profits with Live Nation."

He's got to stick with Live Nation until December though, and has to make one more album under their name.





0.7
Score
Popularity
Activity
Freshness