The 'PLAY' logo from COMME des GARÇONS was recently translated by the brand into a series of unique Japanese holiday emojis. The wonky heart with eyes is given a number of accessories in these representations, including a bright red Santa hat and a black and white jack-o'-lantern that's balanced on top of it.
In addition to these Japanese holiday emojis, COMME des GARÇONS' selection also features the PLAY logo with a birthday cake, a graduation cap, a soccer ball, an umbrella and even with a surgical mask on.
The brand's digital adaptations were reportedly designed by Filip Pagowski, an artist from Poland. Those looking to get the Japanese holiday emojis and more from COMME des GARÇONS can find them on iTunes.
Key Themes Behind This Trend
- Japanese-fashion Emojis
- Retail companies can tap into customers' desire for unique and expressive digital content, including emojis that appeal to niche fashion communities.
- Brand Emojis
- Designers and brand managers can explore opportunities to monetize their logos by creating unique emojis that resonate with their target audience.
- Cultural Localization
- Global companies can appeal to local audiences by incorporating cultural icons and traditions into their digital assets, such as holiday-themed emojis.
Where This Applies
- Retail
- Retailers can incorporate branded digital content into their marketing strategies, including emojis that cater to niche fashion communities and generate consumer engagement.
- Design
- Designers can explore innovative ways to monetize brand logos, including creating unique emojis and digital assets that appeal to target markets.
- Technology
- Companies in the technology industry can leverage cultural localization strategies to develop digital assets that resonate with local audiences across global markets.
