The only thing I don't like about golf is that my balls don't change color in the sun. (Yes, that reads funny). Finally, that problem has been solved by Henkaq, a Japanese company that has invented golf balls that change color when exposed to the sun. The balls are treated with a photochromic compound similar to the compound used in glasses that automatically tint.
Implications - Putting an unconventional spin on a traditional product is a great way to harness the power of familiarity, but also shock consumers with a sense of originality. Companies should consider how to take ready available products and make slight alterations in order to gain attention from consumers.
Japanese Golf Balls that Change Color in the Sun
More Stats +/-
Top 100 Gadgets Trends in September
Lightweight Maneuverability Wheelchairs
Uniting Exercise Challenges
Simplistic Collectible Pin Collections
Frame-Illuminated Seating Solutions
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Japanese Golf Balls That Change Color In The Sun
- By: Jeremy GutscheDec 2, 2005 Updated: Jun 16 2011