The only thing I don't like about golf is that my balls don't change color in the sun. (Yes, that reads funny). Finally, that problem has been solved by Henkaq, a Japanese company that has invented golf balls that change color when exposed to the sun. The balls are treated with a photochromic compound similar to the compound used in glasses that automatically tint.
Implications - Putting an unconventional spin on a traditional product is a great way to harness the power of familiarity, but also shock consumers with a sense of originality. Companies should consider how to take ready available products and make slight alterations in order to gain attention from consumers.
1. Color-changing Golf Balls - Opportunity to disrupt the golf industry by offering unique, customizable golf balls that change color in the sun.
2. Photochromic Technology - Disruptive innovation opportunity to apply photochromic compounds to other products, such as sports equipment or eyewear, for added functionality and visual appeal.
3. Unconventional Product Design - Exploring unconventional design ideas for existing products can capture consumers' attention and differentiate brands in saturated markets.
1. Golf Equipment - Golf equipment manufacturers can capitalize on the demand for innovative products by incorporating color-changing technology into their offerings.
2. Sports Equipment - Disruption potential in the sports equipment industry by integrating photochromic technology into various products, creating unique and customizable experiences for athletes.
3. Eyewear - Opportunity to disrupt the eyewear industry by developing photochromic sunglasses that automatically tint in sunlight, providing both functional and style benefits to consumers.