adidas introduces a new design update that takes the form of its signature Stan Smith sneaker model as the base, revealing the brand new JAPAN SMU update. The shoe takes on a sustainable mindset this time around as it was originally introduced in 1965 as the first-ever leather tennis shoe.
The latest design spotlights the usual minimal aesthetic on top of the eco-friendly approach. It has the three stripes found on the lateral side of the shoe and smooth faux-leather materials in white that makes up the upper. Cream tonal heel tabs can also be seen with an etched signature of Stan Smith's with a portrait of the American tennis athlete embossed on the tongue tab.
Image Credit: adidas
Key Themes Behind This Trend
- Sustainable Footwear Design
- Opportunities for innovative design-focused businesses with a focus on eco-conscious sustainable materials for footwear.
- Retro Sneaker Design
- Opportunities for businesses focusing on retro sneaker designs and revamping classic styles with contemporary twists.
- Minimalist Fashion Design
- Opportunities for businesses to create contemporary fashion designs that are functionally minimalist in their aesthetic.
Where This Applies
- Sustainable Fashion Retail
- Disruptive opportunities for retailers that specialize in sustainable fashion and eco-conscious design.
- Athletic Footwear Industry
- Opportunities for disruptive innovation in the athletic footwear industry by investigating materials and designs that prioritize sustainability.
- Leather Goods Industry
- Opportunities for the leather goods industry to consider eco-conscious and sustainable materials and practices in their products and processes.
