Australian photographer Jane Long breathes new life into old photographs with her project 'Dancing with Costică.'
Long re-purposed a set of black-and-white images by Romanian photographer Costică Acsints, adding color and digitally inserting them into an entirely new, vibrant background. The somber, tense-looking subjects of the original images look more than a little out of place in Long's alternate universe; however, the whimsical compositions weave together an intriguing narrative of past and present.
The project began almost accidentally, with Long merely looking for a way to improve her retouching skills. However, after looking at the photos, Long admits that she became fascinated with the subjects. Though she will never know the reality behind the individuals, Long wanted to give them a story of her own.
What Makes This Trend Stand Out
- Digital Repurposing
- Opportunity for artists and designers to change existing artworks and give them a new purpose digitally.
- Fantastical Imagery
- The creation of alternate, dreamlike realities can offer escape and release for individuals seeking to break away from the everyday.
- Retro-futurism
- By blending the past with contemporary styles, retro-futurism provides a fresh and innovative take on nostalgia.
Sectors Adopting This
- Art and Photography
- These industries can benefit from digital transformation to give new perspective on old art and imagery.
- Media and Advertising
- Whimsical imagery can be employed to grab the attention of audiences or promote a more inspiring and imaginative message that consumers may relate to.
- Interior Design and Fashion
- Inventive and original combinations of unconventional patterns, motifs and fabrics can be employed to create a new trend that reflects both the appeal of the past and the excitement of the new.
