I love the anime-inspired design on these Pro-Ked kicks by James Whitworth. We've seen a number of artistic sneakers at Trend Hunter, but I love the manga aesthetic given to this pair.
If you take a close look at James Whitworth's Pro-Ked sneaker design, you'll spot helicopters, old buildings and skyscrapers. Each is given a retro pop art flair. James Whitworth's manga sneakers go for $70 per pair.
Implications - Consumers who engage in specific group activities and customs are constantly seeking products that support their lifestyle. These niche markets desire products that make their values and hobbies known to their peers, allowing them a form of self-expression. Companies can cater to these niche markets by manufacturing products tailored for specific groups of citizens.