Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,715 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,715 cutting edge ideas.

Elevated Modern Sunglasses

James Oro Debuts the First Drop of Its New 'Collection II' Sunglasses

— May 31, 2022 — Fashion
James Oro is an LA-based sunglasses brand set to release the first drop from its ‘Collection II’ eyewear capsule. The new collection is dramatically different from the first, paying homage to popular and classic styles from the past. The new line includes silhouettes like ‘Ace,’ ‘Amour,’ ‘Archetype,’ ‘Avant,’ ‘Icon,’ and ‘Titan,’ made from Mazzucchelli acetate and brushed stainless steel. The glasses also use polarized lenses.

Oro’s glasses are manufactured in family-owned factories, emphasizing the brand’s homegrown roots. The second collection aims to deliver a greater degree of refinement and craftsmanship, with styles for multiple purposes. James Oro believes the forthcoming drop will be iconic in the brand’s history. Interested consumers can purchase the ‘Collection II’ collection on the James Oro website.

Image Credit: James Oro
Trend Themes
1. Retro-inspired Eyewear - There is a disruptive innovation opportunity for eyewear brands to create modern eyewear that harkens back to classic designs of the past.
2. Craftsmanship Emphasis - Eyewear brands that prioritize craftsmanship and highlight their manufacturing process have unique selling points for consumers looking for high-quality, artisanal products.
3. Sustainable Sunglasses - Eyewear brands can explore environmentally-friendly materials and sustainable manufacturing processes to appeal to consumers who prioritize eco-consciousness.
Industry Implications
1. Eyewear Manufacturing - The eyewear manufacturing industry has the opportunity to utilize new and unique materials as well as modernize traditional designs to appeal to diverse audiences.
2. Online Retail - Online retailers have the opportunity to offer a wider selection of eyewear products and provide personalized recommendations for customers based on their preferences.
3. Sustainability Consulting - Sustainability consulting firms can partner with eyewear companies to help them create more sustainable and environmentally-friendly products and manufacturing processes.
5.5
Score
Popularity
Activity
Freshness