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The 'James' Plate

 - Oct 5, 2008   Updated: Apr 6 2011
References: sternform.de
Andrea Grossfuss, the founder of Olaf Kiessling German studio Sternform, has designed a plate prototype named “James” that features a hole to hold wine glasses from its handle.

Due to its broad and unglazed edge, the plate is easy to grip with one hand. This is the perfect dishware for cocktail parties!

Implications - Products like this make it easier for consumers to combine two things they already love; as a result, they are bound to be popular. Today's modern consumer is a social butterfly who revels in entertaining friends and family. By making it more convenient for them to do so, companies are sure to benefit from these customers' continued business.