I've yet to become a luchador enthusiast since they're rarely seen in North American media, but these James Jirat Patradoon illustrations are making me want to YouTube any and all available material on Mexican wrestlers. After all, how can someone not find these psychedelic images of luchadors with ray guns in dynamic poses badass looking?
What I'm most impressed with in these James Jirat Patradoon illustrations is the expressions on each of his subjects' faces. They're always strained in some way, whether it's from giving someone a righteous fist pounding or from being on the receiving end of a brutal beating.
Implications - Consumers appreciate psychedelic imagery because it induces euphoria from its viewers. Euphoria is desired by consumers as a coping mechanism for everyday stresses. Corporations may consider using psychedelic imagery in their promotional and media campaigns since consumer demand for it is always high.