Some people may see vacation as a time for relaxing, but this Jalouse Magazine July August 2013 photo shoot seems to think otherwise.
Set by the beach, pool and tennis court, this editorial sees model Crista Cober jumping, stretching and generally looking as if she simply can't sit still for even one second. Photographer Frederike Helwig captures Cober as she poses energetically while wearing an array of sophisticated fitted pant suits styled by Anne-Sophie Thomas. The only sign that indicates the model is away on vacation is the big sun hat she wears.
Entitled 'On The Riviera,' this Jalouse Magazine July August 2013 may be vacay ready, but its model appears to have other ideas in mind.
What Makes This Trend Stand Out
- Active Vacations
- There is an opportunity for resorts and travel companies to market themselves as dynamic and energized destinations instead of luxury getaways for leisure.
- Fitness Fashion
- Athleticwear companies can expand their market by creating clothing lines specifically designed for active vacationers, incorporating functionality with style.
- Energetic Photography
- Photographers can experiment with moving away from static portraiture to capture more energetic and dynamic moments, providing fresh possibilities for advertisements and editorials.
Sectors Adopting This
- Travel and Hospitality
- By promoting active vacations, travel and hospitality companies can reach a new market of adventurous individuals who value more active experiences over relaxation.
- Athletic Apparel
- Through specialized lines for active vacations, athletic wear companies can provide more versatile clothing options to meet the unique needs of this particular market.
- Photography
- By exploring alternative styles of photography like energetic and dynamic portraiture, photographers can attract clients looking for unique and engaging ways of being represented in editorial or advertisement materials.
