Concrete-Inspired Sportswear

JACQUES' SS18 Capsule Delivers Minimalist Performance Apparel

New York City-based performance label JACQUES unveils its latest seasonal offerings for spring/summer 2018. The elevated brand introduces the 'Collection 002,' offering pieces to assist in easing into the spring weather. The range continues to stay in correlation to the label's concept of crafting apparel based on the foundations of momentum, movement, and bodily progression. Overall, the Collection 002 draws a strong inspiration from the element of concrete material -- it is both complex and minimal. Its juxtaposing concept is infused in the aesthetic, function, and design of the new collection.

The new JACQUES Spring/Summer 2018 capsule is comprised of t-shirts, long sleeve shirts, as well as compression shirts. The collection ranges from the prices of $95 USD to $145 USD and is available for purchase online at JACQUES.

Minimalist Sportswear
Opportunity for a disruptive innovation in minimalistic design and functionality of sportswear.
Performance Apparel
Opportunity for a disruptive innovation in innovative fabrics and design for high-performance sportswear.
Concrete-inspired Design
Opportunity for a disruptive innovation in design, incorporating unconventional materials like concrete into apparel and accessories.

Where This Applies

Sportswear
Opportunity for a disruptive innovation in the sportswear industry, creating innovative, minimalist, and high-performance apparel.
Fashion
Opportunity for a disruptive innovation in the fashion industry, using unconventional materials and design concepts to create unique and trendy apparel.
Materials Science
Opportunity for a disruptive innovation in materials science, developing new textiles and composites to improve the functionality, durability, and sustainability of sportswear and other consumer products.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 32%
Freshness 8%

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