Jack Daniel's Make it Count campaign arrives alongside a funny but relatable ad spot that aligns their brand with spontaneity and living in the moment.
In the ad, individuals are acting on their impulses, doing something they wouldn't normally and finishing with the line "I alway wanted to do that." Some throw their phone into the lake, while others order "one of everything" off the menu. Meanwhile at the bar, a man announces "next round is on me!" inspiring the patrons to lift their glass of Jack Daniel's in the air while cheering. Jack Daniels global brand director Matt Belvis spoke to the campaign, stating that “Make It Count is a simple articulation of living boldly and making the most of every moment.”
Image Credit: Jack Daniel's
Key Themes Behind This Trend
- Spontaneity Marketing
- Brands are using spontaneity as a key element in their marketing campaigns to appeal to consumers who want more excitement and adventure.
- Lifestyle Branding
- Brands are becoming more than just a product, they are creating a lifestyle and identity for their customers to align with.
- Personalized Marketing
- Marketing is becoming more personalized and authentic, where brands are encouraging consumers to share their unique experiences with products on social media.
Where This Applies
- Alcohol and Spirits
- Alcohol companies are using unique marketing techniques, such as Jack Daniel's Make it Count campaign, to stand out in a saturated market and attract younger consumers.
- Advertising and Marketing
- The advertising and marketing industry is continuously evolving and pushing the boundaries to create memorable campaigns that resonate with audiences.
- Social Media and Influencer Marketing
- Social media and influencer marketing are platforms being used to create more authentic and personal connections between brands and consumers, where consumers can be both the creator and the consumer of the brand's content.
