As part of a promotion for its small business services, GoDaddy tapped the Toronto Raptors' star center Jonas Valanciunas for a campaign called 'Itty Bitty Ballers.' The campaign centers around a live website built with GoDaddy's new Website Builder. It also features a commercial that airs during Toronto Raptors' broadcasts showing a fictional small business selling miniature figurines of the Lithuanian legend.
Though the Itty Bitty Ballers business is a story invented for the ad campaign, GoDaddy created a real website that sells several different JV figures. The figures come in goofy poses that include the 7 foot tall center doing the splits, dribbling the globe, or riding a raptor. All revenue from the Itty Bitty Ballers sales is being donated to the MLSE Foundation, a Toronto charity that helps underprivileged kids join organized sports.