As part of a promotion for its small business services, GoDaddy tapped the Toronto Raptors' star center Jonas Valanciunas for a campaign called 'Itty Bitty Ballers.' The campaign centers around a live website built with GoDaddy's new Website Builder. It also features a commercial that airs during Toronto Raptors' broadcasts showing a fictional small business selling miniature figurines of the Lithuanian legend.
Though the Itty Bitty Ballers business is a story invented for the ad campaign, GoDaddy created a real website that sells several different JV figures. The figures come in goofy poses that include the 7 foot tall center doing the splits, dribbling the globe, or riding a raptor. All revenue from the Itty Bitty Ballers sales is being donated to the MLSE Foundation, a Toronto charity that helps underprivileged kids join organized sports.
Miniature Basketballer Figurines
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Subtle Basketball Apparel
Throwback Basketball Jerseys
Web Service Marketplaces
Apologetic Basketball Ads
Carpe Diem Internet Ads
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Jonas Valanciunas' Itty Bitty Ballers are a GoDaddy Promotion
- By: Joey HaarFeb 2, 2017