Casual clothes are on display in the editorial, ‘It’s Your Day Off. Dress Like It’ for Glamour. The spread appears in the magazine’s December 2009 issue and was shot by Peggy Sirota. The ed features Australian model Miranda Kerr, who has been upping her editorial appearances as of late.
Editor Maggie Mann styled the dimple cheeked Kerr in laid-back looks including denim by True Religion Jeans and Current/Elliott and fashions by Y-3, Philosophy di Alberta Ferretti, Burberry Prorsum and Rag & Bone. Kerr is heavily acessorized toting around a stuffed bear, hot bags (including a croc skin Prada briefcase) and lots of jewelry from Cartier and Tiffany & Co.
What Makes This Trend Stand Out
- Casual Fashion
- As more people work from home, designers can innovate within the casual fashion industry to further blur the line between comfort and style.
- Accessory Trends
- There are opportunities for companies to innovate in the accessory industry by creating unique, eye-catching products, such as statement jewelry and bags.
- Model Representation
- The modeling industry can benefit from innovative and diverse representation to showcase the beauty of different cultures and races on magazine spreads and advertisements.
Sectors Adopting This
- Fashion
- The fashion industry can make use of new materials and designs for comfortable yet stylish clothes, and increase representation by featuring models from different backgrounds and cultures.
- Accessories
- Opportunities lie in the accessories industry to create innovative and unique products that complement casual fashion while tapping into the market for statement pieces.
- Advertising
- Magazines and advertisements can make use of diverse representation to showcase different styles and cultures, expand audience horizons, and explore new markets with bold campaigns.
