It's almost immediately apparent that the 'It's Hardly Noticeable' photo series tackles a serious issue despite the somewhat humorous imagery. It cleverly addresses an unspecified anxiety-based mental illness in which the protagonist indulges in obsessive behaviours on a rather dramatic scale.
Shot by John William Keedy, a photographer based in San Antonio, Texas, the It's Hardly Noticeable photo series raises the question of normalcy. As put forth by the artist's statement, "Through constructed tableaus and metaphorical still lifes, the series reveals the relationship between reality and perception, and highlights issues of pathology while questioning stereotypes of normalcy."
A powerful series, It's Hardly Noticeable focuses on surreal scenes to shake people's worlds up, even if for a moment.
What's Driving This Trend
- Anxiety-themed Photography
- Disruptive innovation opportunity: Explore the therapeutic potential of anxiety-themed photography as a non-traditional approach to mental health treatment.
- Exploring Normalcy and Perception
- Disruptive innovation opportunity: Challenge societal norms and stereotypes by using photography to question the concept of normalcy and challenge perceptions.
- Surreal Imagery in Photography
- Disruptive innovation opportunity: Use surreal imagery in photography to capture attention, provoke thought, and create emotional impact.
Who This Affects Most
- Photography and Art
- Disruptive innovation opportunity: Foster collaborations between photographers and mental health professionals to create powerful visual representations of mental illness and its impact.
- Psychology and Therapy
- Disruptive innovation opportunity: Incorporate anxiety-themed photography as an adjunct therapeutic tool in mental health treatment plans.
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize anxiety-themed photography to challenge societal norms and perceptions, create emotional connections, and drive meaningful conversations in advertising campaigns.
