Immense Imprecise Annuals

The 'It's A Month' Calendar Informs You Vaguely About the Date

In this detail-driven modern society, some ambiguity can be refreshing. The 'It's A Month' calendar provides a delightful dose of engaging equivocalness by telling you if it's January or February, yet skimming over the day of the week and the number.

Designed by Dave Dawson, this playful wall-mounted agenda measures a massive 36 inches by 48 inches and comprises 12 tear-off sheets of paper. In a big and bold Forza typeface, the month has been printed, giving the piece a primary purpose for word art rather than information. The impactful black letters of the 'It's A Month' calendar jump from the white pages, producing a contemporary visual by style and in content, providing supplementary numerals in small Gotham text.

Minimalistic Calendars
Opportunity for businesses to develop new and unique ways to view time.
Word Art Decor
Opportunity for businesses to create visually appealing and unconventional decor items.
Anti-information Products
Opportunity for businesses to create products that offer an alternative to the information overload of modern society.

Who This Affects Most

Home Decor
Businesses can explore unique and unconventional decorative options.
Print and Publishing
Businesses can offer products that present information in a more artistic manner.
Product Design
Businesses can focus on creating products that counter the information-heavy and detail-driven trends of modern society.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 21%
Freshness 8%

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