If you have an old iPod lying about, why not turn it into a flashy cigarette case? That's exactly what UTT student Tara did after inadvertently dropping her iPod from an outdoor bench and breaking it.
Perhaps this is a new market opening for Apple. The Apple tech geniuses are so friendly, they might help smokers out with an in-store cigarette case upgrade. Why not?
Implications - One of the best ways a company can create a strong connection with its consumers is by soliciting user-submitted images that they can display on their social media pages. By displaying these contributions, the brand establishes itself as a company that values the opinions of its fan base.