London-based sportswear designer Isabella Imam styled this exclusive C-Heads editorial starring Sarah Lysander. The London College Fashion Designer's ELLA YUJ collection portrays her interest in active and lifestyle wear; every item in the collection could easily work for activities such as yoga, pilates and the gym, as well as regular, day-to-day endeavors. Imam was inspired by Metamorphosis, and she examined and played with the idea of transformation in her collection.
What Makes This Trend Stand Out
- Sporty-chic Lifestyle Wear
- Opportunity for innovative designs in athletic apparel that can be stylish for everyday wear.
- Transformative Sportswear
- Opportunity to create athletic wear that encourages transformation and self-improvement.
- Exclusive Sportswear Collections
- Opportunity for designers to create limited edition, exclusive collections in the sportswear industry.
Sectors Adopting This
- Sportswear
- Athletic apparel companies can incorporate transformative designs that also work for everyday wear.
- Fashion
- Fashion industry can collaborate with sportswear designers to create fashionable yet functional activewear.
- Fitness
- Opportunity for fitness companies to offer exclusive, limited edition apparel collections in partnership with designers.
