Isabella Imam's ELLA YUJ Collection is Sporty-Chic
Vasiliki Marapas — June 19, 2014 — Fashion
London-based sportswear designer Isabella Imam styled this exclusive C-Heads editorial starring Sarah Lysander. The London College Fashion Designer's ELLA YUJ collection portrays her interest in active and lifestyle wear; every item in the collection could easily work for activities such as yoga, pilates and the gym, as well as regular, day-to-day endeavors. Imam was inspired by Metamorphosis, and she examined and played with the idea of transformation in her collection.
Trend Themes
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Sporty-chic Lifestyle Wear — Opportunity for innovative designs in athletic apparel that can be stylish for everyday wear.
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Transformative Sportswear — Opportunity to create athletic wear that encourages transformation and self-improvement.
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Exclusive Sportswear Collections — Opportunity for designers to create limited edition, exclusive collections in the sportswear industry.
Industry Implications
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Sportswear — Athletic apparel companies can incorporate transformative designs that also work for everyday wear.
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Fashion — Fashion industry can collaborate with sportswear designers to create fashionable yet functional activewear.
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Fitness — Opportunity for fitness companies to offer exclusive, limited edition apparel collections in partnership with designers.
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