The new Isabel Toledo for Payless design collection is getting mixed reviews. While several bloggers and fashion reviewers sing the praises of Ms. Toledo's design efforts, others characterize them as 'hideous.'
The High Ghillie lace-ups have a glossy patent upper with cut-outs, and the Toreador pumps sport a big, red bow across the toes. The fluffiest member of the collection is the Belted Poodle boot with a faux fur shaft, coordinating straps and pedestal platform with a 4" wrapped heel.
What do you think: Is this love at first sight or are these Isabel Toledo creations creepy?
Key Themes Behind This Trend
- Mixed-review Fashion Collections
- Disruptive innovation opportunity: Create fashion collections that evoke strong emotions and provoke divisive reactions, attracting attention and driving conversation.
- Blogger and Reviewer Influence
- Disruptive innovation opportunity: Collaborate with bloggers and fashion reviewers to leverage their influence and generate buzz around design collections.
- Bold and Divisive Designs
- Disruptive innovation opportunity: Introduce bold and divisive designs in the fashion industry to challenge traditional aesthetics and attract a niche consumer base.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Embrace the love-hate reaction to fashion collections by showcasing and promoting controversial designs to create brand differentiation and attract a unique customer base.
- Footwear Manufacturing
- Disruptive innovation opportunity: Experiment with unconventional shoe designs that elicit polarizing responses to capture the attention of trendsetters and fashion enthusiasts.
- Influencer Marketing
- Disruptive innovation opportunity: Develop strategies to harness the power of bloggers and fashion reviewers in driving consumer perceptions and shaping the success of fashion collections.
