‘Is Personalized Search Getting too Personal?’ Examines

The ‘Is Personalized Search Getting too Personal?’ infograph takes a cold, hard look at the way technology has been monitoring online behaviors and creating patterns to "help" users out. Unfortunately for search engine engineers, it would seem that privacy protection is a far greater goal of users than convenience is. While younger generations are less wary of the technology, those between the ages of 30-50+, an average of at least 67% of respondents, were incredibly cautious of the search engine personalization.

Only 25% of respondents think that it would okay for a search engine to record your information and past search history, regardless of what the intent of the track record is. With Google ever-increasing their search engine to optimize your personal search queries and interests, this chart does not have a great outlook for these advancements.