Stingray Fabric Smoothers

The Iron Men Appliance is a Clothes Press with a Natural Appeal to Males

The task of ironing is enjoyable to few people, but the Iron Men concept has been designed to make the chore more interesting to males specifically. An attempt has been made by Xiaoneng Jin to accomplish this, not through operation but through aesthetics.

The look of the shirt pressing mechanism has been reworked to take a much sharper and more contemporary appearance. Inspiration came from a slick marine creature that you'll know as the stingray. Two curving wings hold slender hot plates, leaving a gap between them. The body of the Iron Men is transparent too, enabling the user to watch as the fabric is flattening. This device looks streamlined and feels efficient, and it makes you more visibly aware of dewrinkling duty so that the job only needs doing once.

Male-centric Appliances
There is an opportunity to create more household appliances that appeal to men by focusing on aesthetics and design.
Innovative Ironing Technology
There is an opportunity to develop new ironing technology to make the task more efficient and enjoyable for consumers.
Transparent Household Appliances
There is an opportunity to create more transparent household appliances to give consumers a better visual experience of the task at hand.

Who This Affects Most

Home Appliances
The home appliances industry can explore creating more male-centric and visually appealing products.
Textile Industry
The textile industry can explore partnerships with appliance manufacturers to create innovative ironing technology.
Design Industry
The design industry can work with appliance manufacturers to create more visually appealing and transparent household appliances for consumers.
SCORE
4.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 57%
Freshness 8%