Neon Zebra Partners with Billy Eichner to Help "In Real Life" Hangouts
Grace Mahas — June 17, 2021 — Marketing
Many people are facing video conferencing fatigue, and to help them adjust to in-person socialising, Neon Zebra recently joined forces with Billy Eichner to launch 'IRL Starter Packs.'
Designed to help make these social situations slightly less awkward, the pack includes various items crated to encourage conversation. This includes a cell phone lockbox that encourages people to take a break from the digital world, an icebreaker game to jumpstart conversation, a portable Bluetooth speaker and custom playlist to "set the mood," temporary tattoos for some light-hearted fun, baseball caps with various sayings like 'Team Hug,' 'Team Virtual,' and 'Team Elbow Bump,' an inflatable drink station as well as several Neon Zebra cocktail mixers.
A limited amount of free starter packs are available for consumers to sign up for online.
Designed to help make these social situations slightly less awkward, the pack includes various items crated to encourage conversation. This includes a cell phone lockbox that encourages people to take a break from the digital world, an icebreaker game to jumpstart conversation, a portable Bluetooth speaker and custom playlist to "set the mood," temporary tattoos for some light-hearted fun, baseball caps with various sayings like 'Team Hug,' 'Team Virtual,' and 'Team Elbow Bump,' an inflatable drink station as well as several Neon Zebra cocktail mixers.
A limited amount of free starter packs are available for consumers to sign up for online.
Trend Themes
1. In-person Socializing - As video conferencing fatigue sets in, companies can focus on creating products and experiences to encourage in-person socializing.
2. Branded Lifestyle Kits - Creating branded lifestyle kits, like the IRL Starter Packs, can be a unique way for companies to promote their brand and provide value to consumers.
3. Digital Detoxing - As people seek to unplug and take a break from the digital world, companies can offer products and experiences that cater to this trend, such as the cell phone lockbox in the IRL Starter Packs.
Industry Implications
1. Alcohol and Beverage - Companies in the alcohol and beverage industry can create their own branded cocktail mixers and drink accessories, as seen in the IRL Starter Packs, to promote their products and encourage in-person socializing.
2. Entertainment - Companies in the entertainment industry can partner with comedians or other personalities to create unique branded experiences, such as the IRL Starter Packs that were created in collaboration with Billy Eichner.
3. Consumer Goods - Companies in the consumer goods industry can create branded lifestyle kits, like the IRL Starter Packs, that include a variety of products and add value to the consumer's experience while promoting their brand.
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