For the price of a plane ticket to Japan, you too can sink your teeth into an iPhone cookie. A small Japanese bakery has been making the iPhone cookies for two years, but have only recently gone viral, sparking an online frenzy.
The iPhone cookies cost $33 apiece and only 20 are made a day. The waiting list for these cookies is incredibly long and they are only available inside of Japan. If you aren't planning on visiting Tokyo anytime soon you can still see the iPhone Cookies in the gallery.
What's Driving This Trend
- Limited Edition Treats
- Opportunity to create limited edition treats that generate hype and exclusivity.
- Online Virality
- Opportunity to leverage online platforms to create buzz and increase demand for unique products.
- Crossover Merchandise
- Opportunity to collaborate with popular brands to create unique crossover merchandise that appeals to a wide customer base.
Who This Affects Most
- Bakery
- Disruptive innovation opportunity to create unique and exclusive bakery items that drive customer demand.
- Tourism
- Opportunity to attract tourists by offering exclusive food items that can only be found in a specific location.
- E-commerce
- Disruptive innovation opportunity to leverage online platforms to sell unique food products and reach a wider audience.
