Tired of those cheap rubber iPhone 3G cases? You paid $200 for your phone and you're hiding it essentially in a thick piece of rubber.
Look no further than ION. They have created some of the most elegant-looking iPhone cases. Combining leather or suede with carbon fiber, these cases are fit for iPhone users who have an affinity for style and are serious about protecting their mobile phone investment.
Implications - Ever since the recent economic downturn, consumers are much more wary of the items on which they choose to spend their money. Additionally, consumers want to ensure that their large purchases can avoid being damaged or broken. Businesses that devote their efforts to supplying consumers with break-proof add-ons for high-ticket items will appeal to a wide audience.