Apple doesn’t do a lot of advertising on social media, but for its latest iPhone 5C advertisement, it took to Tumblr to promote the unique personalities and colors of each 5C case.
True to Apple style, the isee5C Tumblr page is quite minimal and features the tagline 'Every color has a story.' The page is divided up by many rectangles and within them, circular patterns like the ones that appear on the backs of the colorful 5C cases. When you click on the posts, a fun animation with sounds is shown, keeping in the spirit of each color.
Although the 5C was specifically designed to be a budget cell phone option, the more expensive iPhone 5S has been doing far better in terms of sales. Perhaps by choosing to advertise on Tumblr, Apple is hoping to appeal directly to its connected and youthful target demographic.