England-based company 'Dentsu London' employed an innovative technique to paint using iPads and stop-motion photo framing. iPad lighting paint integrates single photo techniques which are then clustered together to form light paintings.
This complex use of iPads and its multi-purpose manipulation can create such elaborate works of art. The result of iPad light painting is magical and colorful, presenting a sensational light show.
Implications - As consumers begin to purchase tablets at a record-breaking pace, the ability of these tablets to amaze increases. The ability to manipulate these products in humorous and entertaining ways increases the visibility of the product, as well as the possibilities consumers associate with it. Companies that own tablets would be wise to find ways to promote viral projects involving their concepts.