Premium Berry Bodycare

A Prized Fruit Inspired the iota + Oishii Berry Duo

The Omakase Berry—touted as "the world's best strawberry"—is coveted by Michelin Star restaurants for sweetness and juiciness, and its fresh essence is perfectly captured in the limited-edition iota + Oishii Berry Duo.

Nutritional bodycare brand iota teamed up with Oishii, the company known for vertically farming the high-end strawberries in New Jersey, to create The Berry Body Wash and The Berry Body Lotion. Formulated with Oishii's Omakase Berries, the strawberry-packed products are not only aromatic but naturally abundant in nature's goodness. The multivitamin-packed formula promises "full spectrum nutritional and microbiome support" thanks to 28 brightening botanicals, adaptogens, antioxidants, minerals and face-grade actives.

Ideal for dry, dull skin in need of a boost, the iota + Oishii Berry Duo is a warm-weather treat for the senses.

Botanical-infused Bodycare
Harnessing the power of botanicals and adaptogens, bodycare products are supplemented with natural ingredients to enhance their moisturizing and rejuvenating effects.
Farm-to-skin Ingredients
Premium skincare is increasingly utilizing farm-fresh ingredients like the Omakase Berry to deliver authenticity and superior bioactive benefits.
Limited-edition Collaborations
Exclusive brand partnerships create unique, limited-time offerings that generate excitement and demand through innovative product combinations.

Sectors Adopting This

Luxury Skincare
Incorporating high-end culinary ingredients into skincare products elevates product offerings and attracts discerning consumers seeking indulgent self-care.
Vertical Farming
The development of precision agriculture methods such as vertical farming is enabling the cultivation of specialized crops like Omakase Berries for niche markets.
Nutritional Beauty
The intersection of nutrition and beauty is expanding as consumers seek products that deliver health benefits through bioactive, nutrient-rich formulations.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 29%
Freshness 45%