Incognito Jean Pockets

The I/O Denim Has a Secret Spot for Smartphones and Other Small Objects

I/O Denim is a pair of jeans made for the tech savvy individual who has been looking for a more discreet way to store his or her devices while on-the-go. While women have the advantage of purses, men must often stuff their pockets with wallets, keys, phones and more thanks to all of the gadgets people are loath to leave behind.

The I/O Denim jeans hopes to solve this frustration by providing a secret pocket that big enough to fit objects like a smartphone (including the iPhone, Galaxy and Lumia) but slim enough to go virtually unnoticed. Located along the seam of the left leg, between the knee and the hip, the I/O Denim jeans is conveniently placed for easy access. They are designed in Austin, Texas, and made in Los Angeles, California.

Discreet Device Storage
I/O Denim jeans offer a secret pocket to discreetly store smartphones and small objects.
Tech-inspired Fashion
The I/O Denim jeans incorporate technology-inspired features in fashion.
Convenience and Accessibility
The I/O Denim jeans provide easy access to stored devices while on-the-go.

Who This Affects Most

Fashion and Apparel
The fashion industry can explore innovative designs that integrate discreet storage solutions for devices.
Technology and Gadgets
The tech industry can collaborate with fashion brands to create functional and stylish clothing with built-in device storage.
Smartphone Accessories
The smartphone accessory industry can expand its product line to include discreet storage options that complement fashion trends.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 29%
Freshness 8%