Introverted by 5.5 Designers is a Chocolate Revelation
Jessica Marcel — December 12, 2009 — Art & Design
5.5 Designers created Introverted and these other chocolate projects in collaboration with the Barcelona-based Chocolat Factory. There’s a cake-shaped chocolate, with choices of dark, milk, and white chocolate. There’s also a box that tells you exactly how many calories are in each piece of chocolate inside (which is good or bad, depending on your self control).
And, finally, there’s Introverted, a series of chocolate domes of different sizes, that eventually reveal a cocoa bean, the item to thank for all of these delicious innovations.
And, finally, there’s Introverted, a series of chocolate domes of different sizes, that eventually reveal a cocoa bean, the item to thank for all of these delicious innovations.
Trend Themes
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Interactive Packaging — The box that tells you exactly how many calories are in each piece of chocolate presents an opportunity for interactive packaging innovation.
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Health-conscious Treats — The focus on calorie-counting and different types of chocolate (dark, milk, and white) highlights the trend of health-conscious treats in the chocolate industry.
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Interactive Food Experiences — The chocolate domes that reveal a cocoa bean offer an opportunity for creating interactive food experiences and surprises for consumers.
Industry Implications
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Confectionery — The chocolate innovations by 5.5 Designers and Chocolat Factory demonstrate opportunities for disruptive innovation in the confectionery industry.
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Packaging — The calorie-counting box showcases opportunities for disruptive innovation in the packaging industry, specifically in terms of interactive and informative packaging design for food products.
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Food and Beverage — The focus on health-conscious treats and interactive food experiences reflects disruptive innovation opportunities in the broader food and beverage industry, particularly in product development and consumer engagement.
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