The Vogue China August 2014 Into the Wild photoshoot takes readers on a literal tour of the woods. Photographer Emma Summerton captured models Kendra Spears and Elisabeth Erm amid rocks, branches and leaves, proving once again that there is no scene too challenging for the Vogue brand.
Stylist Elin Svahn made Spears and Erm blend seamlessly into the wooden backdrop. Although the women did sport bold swirling prints and frilly pieces, they at the same time became one with the backdrop via earthy tones, natural free flowing patterns and durable, versatile items that one could take on standard camping trips.
Glamorous elements were also present. Prim dark blue dresses were matched with fur embellishments, bringing a bit of Vogue's flair to the forest.
Key Themes Behind This Trend
- Nature-inspired Fashion
- Opportunity for fashion designers to incorporate patterns and materials inspired by nature into their collections.
- Outdoor Adventure Fashion
- Potential to create durable, versatile clothing that can withstand challenging outdoor conditions while maintaining style and fashion sense.
- Eco-friendly Fashion
- Rise of sustainable and environmentally friendly fashion as a result of greater awareness of the impact of the fashion industry on the environment.
Where This Applies
- Fashion
- Fashion industry can capitalize on the trend of using nature as inspiration for clothing and accessories.
- Outdoor Retail
- Opportunities for outdoor retail to incorporate fashion-forward designs into durable, reliable outdoor gear.
- Environmental Sustainability
- Increased demand for environmentally sustainable materials and production methods in the fashion industry.
