Womenswear brand Hush is introducing its very first Intern Collection to spotlight the work of its in-house interns, ranging from design and buying to merchandizing, garment technology and much more. The curated collection of nine pieces is united by bold colors, eye-catching prints and uplifting styles that came together as part of a year-long paid intern program that kicked off in 2020.
Inspired by artist Vernon Panton, the interns created a collection with 60s influences, fun florals and a hand-drawn motif created by an in-house design intern who has since been promoted to a permanent assistant designer position.
Styles in the collection include a kimono sleeve jumper, a jumpsuit with adjustable straps, unbleached jeans and a matching denim overshirt. With this collection Hush will be putting 20% of the profits from sales towards the Creative Futures Programme.
Why This Trend Is Growing
- Intern-focused Collections
- More brands can showcase their interns' works through creating a collection that could potentially bring in more profits, recognition, and opportunities.
- Bold Colour and Prints Trend
- Fashion brands could adopt bold color and print trends in their own collections to attract younger generations and give new life to classic 60s influences.
- Sustainable Creative Futures Programs
- Incorporating a sustainable initiative in a brand's program like what Hush is doing with their Creative Futures Programme can aid in creating a positive brand image and sustainability while also giving back to the community.
Industries Being Reshaped
- Fashion Industry
- Fashion companies can create opportunities for interns to explore their designs and concepts, while also possibly selling their creations.
- Retail Industry
- Retail businesses can tap into the younger generation by incorporating bold color prints and designs in their merchandise.
- Sustainability Programs
- Institutions can recognize the importance of supporting and helping interns through sustainable programs like Hush's Creative Futures Programme.
