The Vaseline Intensive Care lotions have been reformulated with new formulas to give them a more effective functionality for consumers to appreciate this winter. The products are now rated to provide moisturizing effects for up to 48-hours thanks to a blend of humectants that will draw more water to the skin than ever. Each of the moisturizing lotions are also formulated with micro-droplets of Vaseline Original Healing Jelly to help increase moisture retention by as much as 90%.
The Vaseline Intensive Care lotions come in seven options including Nourishing Moisture, Soothing Hydration, Almond Smooth, Sensitive Skin Relief, Cocoa Radiant, Advanced Repair Unscented and Calm Healing. Each of the lotions come packaged in bottles made with 50% post-consumer recycled plastic and are branded with a QR code for more product info.
What's Driving This Trend
- Extended Moisturization
- Opportunities exist for other companies to incorporate humectants and other technologies to create moisturizing products that provide long-lasting effects.
- Sustainable Packaging
- Companies in various industries can explore the use of post-consumer recycled materials for eco-friendly product packaging.
- Informational QR Codes
- QR codes can be used by companies in various industries to provide consumers with quick access to more information about their products, services or brands.
Who This Affects Most
- Skincare
- Skincare companies can develop new products incorporating the use of humectants to provide extended moisturization.
- Packaging
- Packaging companies can offer post-consumer recycled plastic packaging solutions to various industries.
- Marketing
- Marketing companies can incorporate QR codes into their strategies to provide consumers with more information about products or brands.
