Chinese-based technology company Mobvoi is introducing a high-tech range of wireless earbuds, dubbed TicPods Free, that are inspired by Apple's iconic AirPods but aim to offer improved functionality and design at a more affordable price.
The TicPods Free wireless earbuds come equipped with embedded microphones as well as the ability to access smart assistant interfaces including Amazon's Alexa and Apple's Siri. What's more, the earbuds also offer a range of bonus features including sweat and water resistance, great features to have if you're in the habit of listening to music while running, cycling or working out.
These wireless earbuds can be procured for a pledge of just $59 on Indiegogo, while retail buyers will have to shell out $129. Both those price points offer savings compared to the price of Airpods, making this a fine example of an audio equipment product that knows exactly which market segment it's targeting and looking to infiltrate.