The Intel Four Stories film project is a combination of short videos with Roman Coppola and the Director’s Bureau. The set of films were made to connect to contemporary consumers and to promote the Intel Ultrabook. The Ultrabook is a sleek new laptop on the market.
This particular film called ‘Modern Love’ stars Robert Schwartzman and Noami Scott. It is directed by Lee Toland Krieger. It follows their love story and how it unfolds in a contemporary setting -- the film also features the iconic W Hotel. The couple communicates through technology and the plot is narrated through their correspondence via their Ultrabooks. It is a lighthearted love story in the same realm as a ‘500 Days of Summer,’ quirky-cute genre.
The Intel Four Stories film project is an attempt to appeal to modern relationships and interactions involving technology.
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