The Intel Four Stories film project is a combination of short videos with Roman Coppola and the Director’s Bureau. The set of films were made to connect to contemporary consumers and to promote the Intel Ultrabook. The Ultrabook is a sleek new laptop on the market.
This particular film called ‘Modern Love’ stars Robert Schwartzman and Noami Scott. It is directed by Lee Toland Krieger. It follows their love story and how it unfolds in a contemporary setting -- the film also features the iconic W Hotel. The couple communicates through technology and the plot is narrated through their correspondence via their Ultrabooks. It is a lighthearted love story in the same realm as a ‘500 Days of Summer,’ quirky-cute genre.
The Intel Four Stories film project is an attempt to appeal to modern relationships and interactions involving technology.
What's Driving This Trend
- Modern Tech Romance
- The trend of incorporating technology into modern romance, as seen in the Intel Four Stories film project.
- Short Film Marketing
- The trend of using short films to market and advertise products, as showcased by Intel Four Stories and the Ultrabook.
- Contemporary Love Storytelling
- The trend of telling love stories in a contemporary setting using technology as a central theme, as exemplified by the 'Modern Love' film.
Who This Affects Most
- Technology
- Opportunities for disruptive innovation within the technology industry to create products that merge with modern romance and love stories.
- Film/entertainment
- Opportunities for disruptive innovation involving the use of short films for marketing and storytelling in the film and entertainment industry.
- Hospitality
- Opportunities for disruptive innovation within the hospitality industry to incorporate and integrate technology into romantic experiences for guests.
